Real Life Lessons from Old Advertisements–By Douglas Ogbankwa Esq.

By lines in advertising promos in what ever guise ,may sound catchy.
Beyond their catchiness they provide real life lessons.
I present old advertisement by lines and the attendant lessons to be learnt and worthy to be shared for posterity ,thus :

Stand Out from the Crowd.

In what ever you do in life always live a trail in the sand of times that will make you be talked about for a very long time .
There is nothing you are doing that has not be done before ,what makes people pay attention to you more ,is how you do it.Carve a nitch for yourself .You need not follow precedent ,just set the pace .Be a trail blazer and pathfider .Nothing is cast is stone.Adapt to changing environments and follow the trend .

Trust is our middle name .

Trust is the spiritual currency of life .
In fact it is trust that will give you the real currency in a big way .
Guide and protect your reputation with your life ,because the speed of trust confounds the foolish,but answers to the wise .Fidelity ,truthfulness ,keeping to promises ,honesty ,dependability among other characteristics make people trust you .Life is far more easier for you, when people have trust in you .Make sacrifices today to gain the trust of people and it will definitively pay off tomorrow.

3.7 Up:
The Difference is Clear :

Always make a
difference in every thing you do .
When you are compared with others and you are rated equally that means you are mediocre.
Those who strive for excellence are not complacent to mediocrity.Go an extra mile in anything you do in life .When you go an extra mile for people ,it takes you to an extra mile in life ,it gives you mileage with them in life .It counts based on the doctrine of reciprocity. Give people a reason to reckon with you .Create a brand identity for yourself ,it gives you fillip over and above other competitors. Do things differently and you will get a different result .Give a special touch to every thing you do ,it counts alot in the long run.

4.DHL :
We Keep our Promises .

A promise made is a debt owed.
A promise is a spiritual debt and as is any thing spiritual,how you handle it determines how far you go in life .
Some of the most successful business men in Nigeria are notbthe owners of the goods in their show room or the business capital they use to run their business .
They have a reputation for keeping their promises,there lies their success strategies. Always try and keep your primises ,no matter how long it takes you and if you can not keep your promises do not avoid the calls of those you promised.Always take their calls and explain your challenges .It is better to fulfil part of your promise than not to fulfil it at all.It is never too late to fulfil a promise .Better late than never. Do not say what you know you can not do.Your reputation is judged mainly by your actions matching your words .Say less and do more .

5.Zenith Bank ;
Competence,Service ,Technology.

These are the 3 major elements that drive commerce , business and work .
Technology is key as it facilitates your work and gives you an air of invincibility. You must improve your competences in this IT Driven World.If you were reading this piece and you are not computer literate you are not ready for life and If you do not have a job,you are not unemployed ,you are unemployable,because virtually everything is computer based now . Also use technology to drive your business and your competences. Advertise your business on your social media channels and not yourself .Putting your pictures on facebook and instagram will only attract men and women ,advertising your business or your competences will bring you money .Use your social capital to get the real capital. Your friends on face book and instagram are always your first set of customers when you commence a business .People patronize those they know first .Make some money and stop posting just pictures ,post your business. Also increase your knowledge online .Use Google to learn ,don’t just do Facebook,face your book on line !Read articles on line and improve your diction and knowledge. Follow news online. You could even get jobs on line.I know of a friend who got a United Nations Job online with out knowing anybody. What you read and follow on line determines how far you go in life.

Competence attracts clients and customers,your service to them make them stay with you or come back.
No matter how competent you are ,if your services are bad ,you loss every thing. Major elements of good service are delivering on deadlines ,politeness , feed backs and flexibility when it comes to money and other benefits .The biggest capital is the social capital .The best things in life are free ,for those who have paid their dues .Always improve on your service,listen and attend to complaints.The Customer is always right .For any reason,never quarrel with your Customer.Words like “I am sorry about that “, and “I will attend to the issue as soon as possible “,work magic. Your biggest customer or client will come mostly by recommendation from those you treated right in the past .Keep your Customer Base.if your customer or client invited you for ceremonies attend .Wish them Happy birthday,if you were aware of their birthdays.Those are little things that matter.

Goodluck and Stay Safe !

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